Heartbeats and Remarkables: Creating a Two-Pronged Digital Engagement Strategy.
Julie Szabo & Darren Barefoot, Capulet

If you only engage in ordinary outreach activities – press releases, email marketing and Google AdWord buys – it’s hard to get noticed in a busy landscape where every business and non-profit is vying for attention. Why? When everyone does the same thing, no one organization shines. In this session, Darren and Julie share their strategy and process for attracting attention online while also nurturing excited, committed, passionate and devoted fans. They’ll share some of their favourite online marketing campaigns that demonstrate how engaged customers and supporters can become the most powerful marketing department on the planet.

About our Speakers
Capulet Communications Inc is a Web marketing agency that promotes remarkable ideas, products and services online. Partners Darren Barefoot and Julie Szabo have helped global not-for-profits, national brands and businesses develop their Web marketing strategies since 2003. In partnership with our colleagues at Biro Creative, we’ve developed a Movement Marketing Program; a unique service designed for cause-based organizations and leaders ready to expand and engage an online movement.

Darren and Julie speak regularly as experts about Web PR and social media marketing and have been featured on the CBC, BBC and in Wired, the Wall Street Journal and dozens of other publications. They are also the authors of “Friends with Benefits: A Social Media Marketing Handbook“.